Today is my 21st wedding anniversary!
I was thinking about why we are still happy together and what makes it work. And it is the little things that he consistently does for me – my cup of mint tea first thing in the morning, doing the supermarket shopping at the weekend, guessing correctly what I want to order when we go out to eat, and the important things too like always organising a surprise day out for my birthday and being a fantastic dad to our daughter… I really can’t complain, can I?
To share this celebration with you I’ve been thinking about ways to show you care for others, particularly your clients. A lot of focus in sales and marketing is on getting new clients, finding new people to build relationships with. But often the most satisfying, the most profitable are the long term clients, those that stay with you for a long time, or sign up to every new programme that you run or read and respond to every email that you send.
This nurturing side to sales is not often talked about but it could make the difference between having a satisfied customer …to having a raving, loyal fan and ambassador for years to come.
I’ve put together my favourite 21 ideas that I have carried out for my clients or a provider has done for me to show that we care. You can download it free of charge in the form on the right.
Take a look and see how many of these you do on a consistent basis .. and which ones you’d like to give a try this month. I’ll give you more examples of each one in a few follow up emails which you can stop at any time.
And if you recognise any that you have experienced, or if there are others that you do that you would add to the list, please comment here and share with others so we can spread the love!