It takes a lot of effort to win a new client or launch a new product. With the same effort you could be setting up a system to bring you in new clients on a regular basis. Here are 3 simple but effective systems you could put in place in your business to have new clients queuing up.
Focus on the marketing you are really good at
If you want new clients, then you need to be out there, be out there and visible, and doing what it is that you love doing. As business owners, we can get really bogged down with EVERYTHING that we need to be doing. We need to be live on Facebook, we need to be out networking, we need to be on Twitter and LinkedIn and Facebook and Pinterest, and everything else.
Focus on what you’re really good at and master that before starting on another marketing platform. For example, If you really love the sociable side of things, then make sure you’re out networking. Make sure you’re doing that for your own sanity, as well as for getting noticed by other people. But make sure you schedule in time and effort into following up. I know people that do a lot of networking. They probably spend a majority of their week in meetings, meeting new people, but don’t give themselves the time to follow up properly and keep contact with people, so if you are not doing that, you’re just wasting time. So if you’re doing the networking, make sure you follow up.
If you enjoy posting on social media, always give people something to do next. Give them a chance to get to know you better. Give them something to lead them into your process like a lead magnet. You’ve heard about giving away a freebie or a lead magnet. That’s great to do at the end of a blog. It’s great to do at the end of a video. It’s great to do during your social media posts. It doesn’t have to be really ultra-techy and have a whole complicated sales funnel. It just brings people in so you’ve got a constant source of new leads. Once you’ve created something, and the best thing to do with a lead magnet is something that solves a problem for your ideal client really, really quickly and really briefly, like a quiz or like an assessment so they understand themselves better, or a checklist, something like that that’s really useful.
Once you’ve got that, you want to put it everywhere. Put it in the signature of your emails. Put it in your profile of your social media. I’ve got 30 ideas of where you could put that on the right hand side of this blog.
If you’re not sociable, maybe you’re better at writing. Perhaps blogging is the way to go, but again, make sure there’s some call to action so that you’re constantly bringing in new people and that these new people don’t just look at you, read you, meet you, and go away again, but you’re putting something in place so that they keep coming back, and you’ve got a way of nurturing that relationship and keeping in touch with them. I had one client who was getting 20,000 views of her Linkedin articles but was struggling to get new clients. Once she added her lead magnet, the new clients started flooding in.
Offer a Continuity service
If you want to have consistent sales through your product offering, offer a consistent service or a consistent way of getting your products.
This might seem obvious but a lot of business owners haven’t thought about this. If you are constantly trying to find new clients for your coaching, for example, and you’re constantly having to look for new coachees, think about bundling together your best things into a programme that people can sign up for and work as a group, or think about having an accountability package so that once they’ve finished the great coaching with you, they have some support ongoing to complete their goals, so it doesn’t have to be a lot of input from you, but there’s that support structure, so having an accountability programme or some kind of retainer if you’ve got great services.
If you sell products, see if you can get some kind of subscription going so that people don’t miss out on your new products or get their refills of your products on a timely basis that doesn’t involve a lot of chasing and a lot of reminding people, but it just happens automatically. There’s lots of ways around having a product offering or a service offering that gives you consistent sales. I talk about 5 other ways in my programme Predictable Income and Profit.
Create a referral system
The third point I want to mention is with your current clients or your past clients. How can you get consistent sales from them? Well, checking in with them to check that they’re okay and that they don’t need your services again, because that could be one thing. They might have another problem that you can help them with, so keep checking in with them. Don’t assume that they want to finish working with you.
If they’ve got a great experience working with you, obviously ask them for referrals. Ask them if there’s anybody else who they know that they could recommend you to. It’s important to remember that so that when you finish any programme or any service with a client or on a regular basis, you just check in with them. “Is there anyone else you know that might benefit from working with me?”
So think about the things that have got you sales in the past, and don’t just do them once or twice. Build them into a routine. Build them into a rhythm so you’ve got a consistent promotion machine going on for you. My next free online training will be all about gaining consistent income and sales in the summer. You can register free to attend live or receive a recording here.
If you prefer to watch or listen than read, here’s this week’s Trusted Sales Tips which I broadcast live every Thursday at 5pm here