I have been to a lot of networking meetings over the years and I hear a lot of people describing what they do or what they sell but without really telling me why I should care or what’s in it for me (WIIFM). All too often I hear details about the FEATURES of a product or service, e.g.
- we are open 7 days a week,
- it has been endorsed by the medical profession,
- I’m in the insurance business,
- I sell leading-edge, top of the range skin care products etc. etc
But I don’t really care about the features until I know the BENEFITS of your product or service e.g. [Read more…]