Obvious, isn’t it? But are you completely transparent and truthful with your clients all of the time? Do you share your pricing and business model with them up front and openly on your website?
Or do you still operate with small print clauses that are only revealed once the contract is signed? Do you tell white lies to spare your clients feelings? Do you under promise and over deliver to make you look better when in fact you know what the delivery date is going to be? [Read more…]