How do you feel when other people ask you to give a testimonial?
Are there any contradictions there?
One very powerful way to make your business stand out from the crowd is to use testimonials. After all, you can go on about how great you are until you’re blue in the face, but, let’s face it, you’re bound to say good things about your business – it’s expected. Even businesses with the most appalling service will tell you how great they are!
However if someone else talks about how good your business is – it is instantly more believable. That is one reason it is so important to collect testimonials from delighted customers.
Last week I talked about ways to ask that didn’t feel icky, but another reason to remember is often clients are so pleased with the service, they are only too pleased to give you a testimonial. Think how good you feel giving them to people you really appreciate. [Read more…]