Recently I ran a survey among business owners on what fears they had around selling. Here were the top 3 answers. Do they surprise you?
The top answer was “The fear of not being able to deliver, not being good enough”. The Imposter syndrome is one common to many of us who feel that they will be ‘found out if they try and sell themselves. The voices we get in our heads tell us all kinds of self-preserving stories to protect us such as, ‘who do you think you are?’ ‘What right do you have to tell people how to run their business/manage their relationships/improve their sales’ etc. So we mess up our own heads before we even start to promote ourselves.
What do your voices tell you? Here are 3 ways to overcome this fear: [Read more…]