I had a client recently that asked me for help because she had put out a proposal to a client and they seemed really enthusiastic at the beginning but then nothing. They didn’t return her calls, they didn’t ring her back, they didn’t answer her emails, So what should she do? [Read more…]
Today was my 21st wedding anniversary!
I was thinking about why we are still happy together and what makes it work. And it is the little things that he consistently does for me – my cup of mint tea first thing in the morning, doing the supermarket shopping at the weekend, guessing correctly what I want to order when we go out to eat, and the important things too like always organising a surprise day out for my birthday and being a fantastic dad to our daughter… I really can’t complain, can I?
To share this celebration with you I’ve been thinking about ways to show you care for others, particularly your clients. A lot of focus in sales and marketing is on getting new clients, finding new people to build relationships with. But often the most satisfying, the most profitable are the long term clients, those that stay with you for a long time, or sign up to every new programme that you run or read and respond to every email that you send. [Read more…]
Imagine you are having your perfect summer – lovely weather, time with family and friends having fun AND no worrying about bills as your business is running well, clients are re-booking and you are bringing in new sales even while you are on the beach.
Nice, right? In your fantasy, you didn’t imagine the time and effort to put in systems and plans to make that work, did you? You didn’t come up with technical issues or critical thoughts. Not initially, at least.
When I asked you to “imagine” an outcome, your brain unconsciously skips over worry and critical analysis, instead focusing on the fantastic feeling of the reality in your mind. For a moment, fantasy becomes reality, and doubt disappears. Imagine that. [Read more…]
It takes a lot of effort to win a new client or launch a new product. With the same effort you could be setting up a system to bring you in new clients on a regular basis. Here are 3 simple but effective systems you could put in place in your business to have new clients queuing up.
Focus on the marketing you are really good at
If you want new clients, then you need to be out there, be out there and visible, and doing what it is that you love doing. As business owners, we can get really bogged down with EVERYTHING that we need to be doing. We need to be live on Facebook, we need to be out networking, we need to be on Twitter and LinkedIn and Facebook and Pinterest, and everything else.
Focus on what you’re really good at and master that before starting on another marketing platform. [Read more…]