“Why” is a fundamental question we naturally seek answers from from a very early age. Who else has been trapped in that seemingly never ending series of questions from children when every question starts with “why”?
Your answers would always begin with “Because…” and invariably end the series with “Because I say so” or “ Just because” to try and stem the flow of increasingly tricky questions.
Our natural search for reasons and explanations can be used in sales and persuasion so this week’s magic word is “because”. [Read more…]