I recently ran a survey among coaches and one of the top issues they suffer from, and I’m sure a lot of other business owners suffer from, is not being able to convert prospects to clients.
It’s all very well having a wonderful looking website, free offers, free coaching calls, great online and offline marketing campaigns, lots of followers on social media but if underlying all of that is the fear or the confusion or not knowing how to turn all those leads, all those prospects into paying clients, ….then you have a very expensive hobby rather than a business.
Sales skills is probably THE most important skill to invest in when setting up your own business. Even learning how to create a website or writing regular emails are not going to bring in more business unless they have a compelling call to action and a conversion tool.
And that conversion tool is usually your mouth! Actually talking to clients about what their issues are and finding out if they are a fit for you is THE best way to convert prospects to clients.
So what’s stopping you converting prospects to clients?