Today is my 21st wedding anniversary!
I was thinking about why we are still happy together and what makes it work. And it is the little things that he consistently does for me – my cup of mint tea first thing in the morning, doing the supermarket shopping at the weekend, guessing correctly what I want to order when we go out to eat, and the important things too like always organising a surprise day out for my birthday and being a fantastic dad to our daughter… I really can’t complain, can I?
To share this celebration with you I’ve been thinking about ways to show you care for others, particularly your clients. A lot of focus in sales and marketing is on getting new clients, finding new people to build relationships with. But often the most satisfying, the most profitable are the long term clients, those that stay with you for a long time, or sign up to every new programme that you run or read and respond to every email that you send. [Read more…]