So when it comes to selling, don’t blindly follow trends and fads that
(a) don’t suit your personality so become hard work, they may have worked for someone else but they may well have a different personality and skill set so think first what you enjoy doing, what comes easily to you – speaking, writing, designing, performing, checklist making?
(b) don’t suit your clients and what they need from you so they don’t engage with you. If you spend all your efforts, time and money on Facebook but your ideal client is actually paying more attention to Linkedin, for exampleand (c) don’t reflect the stage your business is at so could cost you a lot of money for very little results. e.g. writing a book before you have found your unique voice and have success stories to back up your ideas, for example. Creating a low cost-online programme before you have built up a large following interested in buying it is another example.
It’s your business so these choices are yours:
- What do you want to give away that showcases your expertise and solves an immediate problem for your clients? A quiz, a story, a case study, a blueprint, top tips? Which appeals the most to you?
- How and where do you want to promote that freebie or Lead Magnet so more clients are drawn to you? Where do your clients hang out? Facebook, Linkedin, Twitter, at networking meetings (there are 30 ideas for places here)
- Once someone expresses an interest, how do you want to further engage with them so they can make the decision to buy from you? A trial session, a discovery call, a recorded webinar, a relevant blog, a short video series, an mp3 recording, a call with some of your current or past clients, which appeals to you?
Any other options there that have worked for you?