It’s the busiest time of year : everyone’s social calendar is busy, everyone’s spending their money on their family and hasn’t got any to spare on their business, everyone’s winding down work to focus on the most social and family time of the year. Is that true?
It’s tempting to go along with that and start to take your foot off the pedal too but with 2 and a bit weeks to go until Christmas, then 2 weeks over the holidays when people are taking time off, it could be another 4-6 weeks before you have any new business coming in unless you’ve already got programmes in place. I don’t normally advocate quick sales as there is unlikely to be the time to build the necessary trust to have a client for life. However there are ways you can use the places, the people and the things you are already trusted for to stimulate people to take action and work with you, particularly at this time of year.
If you are creative, your clients and network will trust you for your ideas. If you offer a service e.g. hairdressing, garden design, career coaching, image consultancy you can create a fabulous product in the form of a stylish voucher which you can ask your trusted network to consider as a Christmas present for a loved one. They pay now and you deliver in January as part of the new year start for the loved one. If you’re a creative type what could you create a voucher for and how could you present it in the most creative way?
Others of you are trusted for your people skills and the loyalty you inspire in others. If you are a People person, who do you know targets a similar audience to you and you trust them to give a good service to your clients? You could team up with someone and bundle your services or offer your services to each other’s clientele. Or put together events and special workshops or seminars for early in the New Year.
Others of you are trusted for your customer service and timely delivery. Is there anything you can offer others in ways of services now that would help them save time? When are your clients most challenged? Think about skills and services you have that could help time-poor clients. Do a quick survey them and ask them what was most useful and give them a focused, time sensitive service – telemarketing, research project, selling their clutter on e-bay, walking their dogs etc. to outsource the things they haven’t got time for.
Others of you are trusted for their attention to detail and skill around numbers. Analyse all the clients you have helped this year, put a report together showing the demographics of your clients, what you have done for them and resend it to all your clients showing them how you have helped others, so could help them. You could also post this on social media to attract new clients who are attracted to the data and security your results give them.
These are just a few examples of the many ways that knowing your natural talents and strengths can help you come up with strategies for expanding your business. For lots more ideas like this, a free workbook to discover your unique strengths and a question and answer session to help you come up with specific ideas for your business, register for my free webinar on Thursday 15th December at 7pm. (See Webinar page under Products and Services) My Christmas gift for you!