How do you feel when other people ask you to give a testimonial?
Are there any contradictions there?
One very powerful way to make your business stand out from the crowd is to use testimonials. After all, you can go on about how great you are until you’re blue in the face, but, let’s face it, you’re bound to say good things about your business – it’s expected. Even businesses with the most appalling service will tell you how great they are!
However if someone else talks about how good your business is – it is instantly more believable. That is one reason it is so important to collect testimonials from delighted customers.
Last week I talked about ways to ask that didn’t feel icky, but another reason to remember is often clients are so pleased with the service, they are only too pleased to give you a testimonial. Think how good you feel giving them to people you really appreciate.
- A good reason to go back to satisfied clients at a later stage (who may know others who could use your services or may have a new requirement for you)
- Gives people a concrete picture of how working with you will help them get results
- Makes you feel great and a read through of them can keep you motivated in those “down” days
Can you think of any other reasons why testimonials are important to YOUR business in particular?
When you do capture testimonials the more information you can give about that person, the more believable and convincing it is. Compare:
- Quote from a satisfied client without name: “I would recommend Nicci 100% if you want to see results within 24 hours, like I did and these aren’t short term fixes. What Nicci has made me realise about myself, will stay with me for the rest of my life and because of this, I have no hesitation in recommending Nicci.”
- Quote from a satisfied client with their name “Nicci is one of the most amazing Sales Coaches I have ever worked with. I feel incredibly lucky to be coached by Nicci and I cannot recommend her highly enough. She has enormous knowledge and experience in selling and presenting. If you are considering working with a sales coach you should just say ‘yes’ to Nicci and book a time as early as possible in her diary. Excellent coaches like Nicci are hard to find.” Carole Bozkurt
- Quote from a satisfied client with their name and their company name, location “Undertaking coaching sessions with Nicci was one of the best investments of time and money that I have made in recent years. In my view she is worth her weight in gold and I am employing Nicci again to do further work elsewhere in my organisation.” Frances Rutter, CEO of Epsom & Ewell Borough Council
- Quote from a satisfied client with their name and their company name, location and photo “Nicci has been amazing and not only have I thought about my business strategy moving forward, I have taken action after action. Even better, the numbers add up and I have doubled my income in just 6 weeks. She is genuine, helpful, knowledgeable and inspiring. I have felt the most supported I have ever felt since becoming self employed. I highly recommend Nicci for the many reasons I’ve listed again but mostly because she gets what I do and believes in me.” Lisa Parkes, Smiley Coach, Weybridge
- Quote from a satisfied client with their name, company name, location and video
Obviously at the end of a programme, service, once someone has tried your product and is happy with it is the best time.
But also, ask for testimonials when people FIRST start to work with you. If you understand their decision making, you can help others wanting to make the same decision take that first step in working with you.
Having a testimonial page on your website is always a good idea. But don’t just leave them there. Have them scattered all over your website on relevant pages. Choose one or two that are relevant to your current campaign and put it/them in the signature of all your emails.
On Linkedin, testimonials are highly thought of as they have to be posted by the person giving the testimonial and they show up on their page too. Check out some of the 80+ testimonials I have on Linkedin here.
If writing emails, newsletters, brochures, campaign letters include a couple of relevant testimonials.
Where else could you put them? On email signatures, business cards, invoices, on social media, in your networking 60 seconds.
Have you got any other suggestions?
Extract from “Predictable Income and Profits programme from Nicci Bonfanti